Nakata Hidetoshi’s journey to bring sake to the world

Come along with Hidetoshi Nakata on his journey to bring Japanese sake to the world.

Hidetoshi Nakata first made his name on the soccer pitch, as a member of Japan’s national team and pro teams in Italy. Now, he’s working in a different field, spreading the allure of Japanese sake around the world.

Sake has been riding along with the boom in Japanese cuisine. Exports have doubled over a decade. To boost those numbers, Nakata has visited more than 350 breweries and founded a company that promotes Japanese culture through sake.

Source: Hidetoshi Nakata: SAKE to the World – NHK

Learn more about sake:
Three Misconceptions About Sake With Elliot Faber
Sake Tours by Inside Japan